# #672f7f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#672f7f`
- RGB: rgb(103, 47, 127)
- HSL: hsl(282, 46%, 34%)
- OKLCH: oklch(0.418 0.137 314.4)
- Relative luminance: 0.0645
- Nearest named color: Galactic Grapevine (#6b327b, Δ 1.378) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/672f7f

## Tints & shades

- Tints (toward white): #793795, #8e41af, #9d50be, #ac6ac8, #b880d0, #c597d8, #d3b1e2, #e0c7ea, #eee1f4, #fbf8fc
- Shades (toward black): #5e2b73, #552768, #4b225d, #421e52, #391a47, #30163c, #271230, #1e0e25, #150a1a, #0c060f

## Harmonies

- Complementary: #477f2f
- Analogous: #3f2f7f, #7f2f6f
- Triadic: #7f672f, #2f7f67
- Split-complementary: #6f7f2f, #2f7f3f
- Tetradic: #7f3f2f, #477f2f, #2f6f7f

## Colors that go with #672f7f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [pool] — 4 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #672f7f, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #672f7f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #672f7f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #672f7f in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #672f7f: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #672f7f, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #672f7f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #672f7f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f54c0 (4.5:1); AA: background → #b8b8b8 (4.62:1); AAA: text → #b880d0 (7.04:1); AAA: background → #e3e3e3 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/672f7f-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#672f7f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.