# #672abb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#672abb`
- RGB: rgb(103, 42, 187)
- HSL: hsl(265, 63%, 45%)
- OKLCH: oklch(0.459 0.208 296.1)
- Relative luminance: 0.0813
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.484) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/672abb

## Tints & shades

- Tints (toward white): #722fd0, #8348d5, #915dda, #9f72df, #b08be5, #be9fe9, #ccb4ee, #dac9f3, #ebe2f8, #f9f7fd
- Shades (toward black): #5e27aa, #54239a, #4b1f89, #421b79, #391868, #2e1353, #250f43, #1b0b32, #120821, #090411

## Harmonies

- Complementary: #7fbb2a
- Analogous: #2a37bb, #af2abb
- Triadic: #bb672a, #2abb67
- Split-complementary: #bbaf2a, #37bb2a
- Tetradic: #bb2a37, #7fbb2a, #2abbaf

## Colors that go with #672abb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #672abb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 5 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #672abb, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #672abb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #672abb: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #672abb: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #672abb, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #672abb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #672abb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e59d9 (4.58:1); AA: background → #c4c4c4 (4.59:1); AAA: text → #aa82e3 (7.01:1); AAA: background → #f0f0f0 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/672abb-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#672abb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.