# #6727fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6727fc`
- RGB: rgb(103, 39, 252)
- HSL: hsl(258, 97%, 57%)
- OKLCH: oklch(0.518 0.277 285)
- Relative luminance: 0.1136
- Nearest named color: Electric Indigo (#6600ff, Δ 2.21) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6727fc

## Tints & shades

- Tints (toward white): #753bfc, #834ffc, #9163fd, #9f77fd, #b190fd, #bfa5fe, #cdb9fe, #dccdfe, #eae1ff, #f8f5ff
- Shades (toward black): #550efb, #4804e7, #4003ce, #3803b5, #30029c, #27027e, #1f0264, #17014b, #0e012d, #060014

## Harmonies

- Complementary: #bcfc27
- Analogous: #2752fc, #d127fc
- Triadic: #fc6727, #27fc67
- Split-complementary: #fcd127, #52fc27
- Tetradic: #fc2752, #bcfc27, #27fcd1

## Colors that go with #6727fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6727fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6727fc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6727fc: 5 real palettes, including Nokia's brand system and NHL's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6727fc in 4 real palettes, including Gemstone and Coinbase's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6727fc: 4 real palettes, including Render's brand system and Warp's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6727fc: 4 real palettes, including Linkedin's brand system and Pixar's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Kraken's brand system and Discord's brand system put Midnight Blue beside #6727fc, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Penpot (https://brandsweets.com/colors/brands/penpot-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #6727fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.42:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c18fb (7.05:1)
- On black (#000000): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8754fc (4.7:1); AA: background → #d9d9d9 (4.55:1); AAA: text → #a781fd (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6727fc-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6727fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.