# #671de7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#671de7`
- RGB: rgb(103, 29, 231)
- HSL: hsl(262, 81%, 51%)
- OKLCH: oklch(0.49 0.262 288.6)
- Relative luminance: 0.0953
- Nearest named color: Electric Indigo (#6600ff, Δ 3.773) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/671de7

## Tints & shades

- Tints (toward white): #7734ea, #8346ec, #925dee, #a275f0, #b18cf3, #be9ef5, #cdb5f7, #ddccfa, #e9dffc, #f9f6fe
- Shades (toward black): #5c16d4, #5414c2, #4a12ab, #401094, #380e81, #2e0b6a, #240953, #1a063c, #12042a, #080212

## Harmonies

- Complementary: #9de71d
- Analogous: #1d38e7, #cc1de7
- Triadic: #e7671d, #1de767
- Split-complementary: #e7cc1d, #38e71d
- Tetradic: #e71d38, #9de71d, #1de7cc

## Colors that go with #671de7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #671de7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #671de7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #671de7: 4 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #671de7: 4 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #671de7: 4 real palettes, including Linkedin's brand system and Pixar's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Penpot's brand system put Midnight Blue beside #671de7, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Discord (https://brandsweets.com/colors/brands/discord), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #671de7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #671de7: 3 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c54ed (4.61:1); AA: background → #cfcfcf (4.64:1); AAA: text → #ab82f2 (7.21:1); AAA: background → #fcfcfc (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/671de7-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#671de7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.