# #670feb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#670feb`
- RGB: rgb(103, 15, 235)
- HSL: hsl(264, 88%, 49%)
- OKLCH: oklch(0.488 0.272 288.5)
- Relative luminance: 0.0922
- Nearest named color: Electric Indigo (#6600ff, Δ 3.13) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/670feb

## Tints & shades

- Tints (toward white): #7522f1, #843af2, #9352f4, #a26af6, #b182f7, #bd96f8, #ccaefa, #dbc5fb, #eaddfd, #f9f5fe
- Shades (toward black): #5f0ed8, #540cc0, #4c0bad, #410995, #390881, #2e0769, #260656, #1b043e, #13032b, #080113

## Harmonies

- Complementary: #93eb0f
- Analogous: #0f25eb, #d50feb
- Triadic: #eb670f, #0feb67
- Split-complementary: #ebd50f, #25eb0f
- Tetradic: #eb0f25, #93eb0f, #0febd5

## Colors that go with #670feb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #670feb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #670feb: 4 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #670feb: 4 real palettes, including Linkedin's brand system and Pixar's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #670feb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #670feb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #670feb in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #670feb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Sienna** #a0522d [harmony: split] — Sienna is a split-complement of #670feb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/sienna

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #904ef4 (4.58:1); AA: background → #cccccc (4.6:1); AAA: text → #ae7ef7 (7.13:1); AAA: background → #fafafa (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/670feb-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#670feb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.