# #6697ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6697ea`
- RGB: rgb(102, 151, 234)
- HSL: hsl(218, 76%, 66%)
- OKLCH: oklch(0.678 0.134 260.4)
- Relative luminance: 0.309
- Nearest named color: cornflowerblue (#6495ed, Δ 0.812) — https://brandsweets.com/colors/cornflowerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6697ea

## Tints & shades

- Tints (toward white): #74a0ec, #81a9ee, #93b5f0, #a1bff2, #aec8f4, #bcd1f6, #c9daf8, #dbe6fa, #e9f0fc, #f6f9fe
- Shades (toward black): #4b84e7, #3172e3, #1d60d3, #1953b8, #15479d, #123b82, #0e2f67, #0a2148, #06142d, #020812

## Harmonies

- Complementary: #eaba66
- Analogous: #66d9ea, #7866ea
- Triadic: #ea6697, #97ea66
- Split-complementary: #ea7866, #d9ea66
- Tetradic: #ea66d9, #eaba66, #66ea78

## Colors that go with #6697ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6697ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #6697ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6697ea in 8 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #6697ea, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #6697ea in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6697ea: 5 real palettes, including Blueprint and Figma's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Figma (https://brandsweets.com/colors/brands/figma), Remix (https://brandsweets.com/colors/brands/remix-run), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6697ea: 9 real palettes, including Apple's brand system and Coca-Cola's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #6697ea in 4 real palettes, including Miro's brand system and Star Wars's brand system, as the lead colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3172e3 (4.52:1); AA: background → #303030 (4.51:1); AAA: text → #1953b8 (7.07:1); AAA: background → #030303 (7.05:1)
- On black (#000000): 7.18:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6697ea-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6697ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.