# #665a47

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#665a47`
- RGB: rgb(102, 90, 71)
- HSL: hsl(37, 18%, 34%)
- OKLCH: oklch(0.474 0.033 79.2)
- Relative luminance: 0.1059
- Nearest named color: Baby Bear (#6f5944, Δ 1.516) — https://brandsweets.com/colors/baby-bear
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/665a47

## Tints & shades

- Tints (toward white): #786a54, #8d7d62, #9d8c72, #ab9d87, #b8ac99, #c4bbab, #d3ccc0, #e0dad2, #eeebe7, #fbfaf9
- Shades (toward black): #5d5241, #544a3b, #4b4234, #423a2e, #393228, #302b21, #27231b, #1e1b15, #15130f, #0c0b08

## Harmonies

- Complementary: #475366
- Analogous: #664b47, #636647
- Triadic: #47665a, #5a4766
- Split-complementary: #476366, #4b4766
- Tetradic: #47664b, #475366, #664763

## Colors that go with #665a47

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #665a47: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #665a47 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #665a47. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #665a47: 6 real palettes, including Clay & Linen and Desert Road, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #665a47 in 4 real palettes, including Gemstone and Codecademy's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #665a47: 6 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #665a47 in 4 real palettes, including Undergrowth and Console Light, as the lead colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/mediumseagreen
- **Orange** #ffa500 [pool] — 4 real palettes, including Graphite and Campus put Orange beside #665a47, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #605543 (7.3:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #84755c (4.68:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #a3947b (7.08:1)

## Brands using this color

- **BrandSweets** — textMuted #6b5d4c (Δ 1.385) — https://brandsweets.com/colors/brands/brandsweets

## Curated palettes containing it

- **Magazine Ochre** (editorial, warm, muted) — #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 — Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. — tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 — collection: https://brandsweets.com/palettes/editorial
- **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/665a47-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#665a47" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.