# #66548c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#66548c`
- RGB: rgb(102, 84, 140)
- HSL: hsl(259, 25%, 44%)
- OKLCH: oklch(0.488 0.09 297.8)
- Relative luminance: 0.1106
- Nearest named color: Berry Jam (#655883, Δ 2.068) — https://brandsweets.com/colors/berry-jam
- Moods: cool, muted
- Page: https://brandsweets.com/colors/66548c

## Tints & shades

- Tints (toward white): #715e9c, #8270a9, #9080b3, #a093be, #aea3c8, #bcb3d1, #cdc6dd, #dbd6e6, #ece9f2, #f9f9fb
- Shades (toward black): #5d4d80, #534573, #4a3d66, #413659, #382e4d, #2e2640, #251f33, #1c1726, #130f1a, #09080d

## Harmonies

- Complementary: #7a8c54
- Analogous: #545e8c, #82548c
- Triadic: #8c6654, #548c66
- Split-complementary: #8c8254, #5e8c54
- Tetradic: #8c545e, #7a8c54, #548c82

## Colors that go with #66548c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #66548c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #66548c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #66548c in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #66548c, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #66548c in 12 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #66548c: 12 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Campus (https://brandsweets.com/palettes/friendly#campus), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #66548c: 6 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), AT&T (https://brandsweets.com/colors/brands/att-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #66548c, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #615086 (7:1)
- On black (#000000): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7f6ca7 (4.61:1); AA: background → #d9d9d9 (4.63:1); AAA: text → #9e8fbc (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/66548c-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#66548c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.