# #664969

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#664969`
- RGB: rgb(102, 73, 105)
- HSL: hsl(294, 18%, 35%)
- OKLCH: oklch(0.449 0.063 323.4)
- Relative luminance: 0.0861
- Nearest named color: Grape Fizz (#64435f, Δ 2.084) — https://brandsweets.com/colors/grape-fizz
- Moods: cool, muted
- Page: https://brandsweets.com/colors/664969

## Tints & shades

- Tints (toward white): #78567b, #8c6490, #9b759f, #a887ab, #b79cba, #c4aec7, #d1c0d3, #ded2e0, #eee7ee, #fbf9fb
- Shades (toward black): #5d4360, #553d57, #4c364e, #433045, #3a2a3c, #2f2130, #261b27, #1d151e, #140f15, #0c080c

## Harmonies

- Complementary: #4c6949
- Analogous: #564969, #69495c
- Triadic: #696649, #496966
- Split-complementary: #5c6949, #496956
- Tetradic: #695649, #4c6949, #495c69

## Colors that go with #664969

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #664969 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #664969: 4 real palettes, including Dusk and Bramble, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #664969 in 4 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #664969: 5 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #664969 in 4 real palettes, including Console Light and Undergrowth, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #664969, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #664969: 4 real palettes, including First Snow and Nursery, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #664969: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.72:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #926996 (4.68:1); AA: background → #c7c7c7 (4.56:1); AAA: text → #ac8db0 (7.19:1); AAA: background → #f5f5f5 (7.08:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/664969-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#664969" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.