# #660f12

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#660f12`
- RGB: rgb(102, 15, 18)
- HSL: hsl(358, 74%, 23%)
- OKLCH: oklch(0.332 0.12 25.3)
- Relative luminance: 0.0321
- Nearest named color: Blood of Zeus (#640f09, Δ 0.986) — https://brandsweets.com/colors/blood-of-zeus
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/660f12

## Tints & shades

- Tints (toward white): #8a1518, #a9191e, #cc1e24, #e02e34, #e55257, #ea7175, #ef9598, #f4b4b6, #f9d7d8, #fef6f6
- Shades (toward black): #5d0e11, #540d0f, #4b0b0d, #430a0c, #3e090b, #350809, #2c0708, #230506, #1b0405, #120303

## Harmonies

- Complementary: #0f6663
- Analogous: #660f3e, #66380f
- Triadic: #12660f, #0f1266
- Split-complementary: #0f6638, #0f3e66
- Tetradic: #3e660f, #0f6663, #380f66

## Colors that go with #660f12

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #660f12 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #660f12: 4 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #660f12 in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #660f12: 4 real palettes, including Resort and Polaroid, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #660f12: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #660f12, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #660f12, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #660f12: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.79:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df2a30 (4.51:1); AA: background → #9c9c9c (4.66:1); AAA: text → #ea7175 (7.12:1); AAA: background → #c2c2c2 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/660f12-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#660f12" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.