# #660a3d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#660a3d`
- RGB: rgb(102, 10, 61)
- HSL: hsl(327, 82%, 22%)
- OKLCH: oklch(0.341 0.13 353.7)
- Relative luminance: 0.0338
- Nearest named color: Merguez (#650021, Δ 4.556) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/660a3d

## Tints & shades

- Tints (toward white): #8b0e53, #ac1166, #d1157c, #e9208f, #ed45a1, #f06ab4, #f48bc4, #f7b0d7, #fad1e8, #fef6fa
- Shades (toward black): #5d0937, #540832, #4f082f, #460729, #3c0624, #33051e, #2a0419, #250416, #1c0311, #13020b

## Harmonies

- Complementary: #0a6633
- Analogous: #620a66, #660a0f
- Triadic: #3d660a, #0a3d66
- Split-complementary: #0f660a, #0a6662
- Tetradic: #66620a, #0a6633, #0a0f66

## Colors that go with #660a3d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #660a3d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #660a3d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #660a3d: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #660a3d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #660a3d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #660a3d: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #660a3d wants: a warm off-white that shares its undertone, so #660a3d reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Pale Goldenrod** #eee8aa [pool] — Two real palettes: Macaron and Blossom put Pale Goldenrod beside #660a3d, as the accent. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/palegoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df1684 (4.59:1); AA: background → #9c9c9c (4.56:1); AAA: text → #f066b2 (7.25:1); AAA: background → #c2c2c2 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/660a3d-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#660a3d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.