# #660700

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#660700`
- RGB: rgb(102, 7, 0)
- HSL: hsl(4, 100%, 20%)
- OKLCH: oklch(0.325 0.127 30.9)
- Relative luminance: 0.0298
- Nearest named color: Blood of Zeus (#640f09, Δ 0.93) — https://brandsweets.com/colors/blood-of-zeus
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/660700

## Tints & shades

- Tints (toward white): #8f0a00, #b80c00, #db0f00, #ff1605, #ff3c2e, #ff6257, #ff8880, #ffa9a3, #ffcfcc, #fff5f5
- Shades (toward black): #5c0600, #570600, #4d0500, #470500, #3d0400, #330300, #2e0300, #240200, #1f0200, #140100

## Harmonies

- Complementary: #005f66
- Analogous: #66002c, #663a00
- Triadic: #006607, #070066
- Split-complementary: #00663a, #002c66
- Tetradic: #2c6600, #005f66, #3a0066

## Colors that go with #660700

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #660700 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #660700 in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #660700: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #660700, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #660700: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Taupe** #483c32 [pool] — Taupe is paired with #660700 in 3 real palettes, including Superhuman's brand system and Bookshop, as the supporting colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/taupe
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #660700 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #660700 wants: a warm off-white that shares its undertone, so #660700 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb1000 (4.61:1); AA: background → #999999 (4.62:1); AAA: text → #ff6257 (7.14:1); AAA: background → #bdbdbd (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/660700-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#660700" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.