# #656b43

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#656b43`
- RGB: rgb(101, 107, 67)
- HSL: hsl(69, 23%, 34%)
- OKLCH: oklch(0.512 0.059 115.5)
- Relative luminance: 0.1369
- Nearest named color: Bancha (#666a47, Δ 0.739) — https://brandsweets.com/colors/bancha
- Moods: muted
- Page: https://brandsweets.com/colors/656b43

## Tints & shades

- Tints (toward white): #767d4f, #8b935c, #9aa36c, #a9b082, #b6bc94, #c3c8a7, #d2d6bd, #dfe2d0, #eeefe6, #fbfbf9
- Shades (toward black): #5c613d, #535837, #4a4e31, #41452b, #383c25, #2f321f, #26291a, #1e1f14, #15160e, #0c0d08

## Harmonies

- Complementary: #49436b
- Analogous: #6b5d43, #516b43
- Triadic: #43656b, #6b4365
- Split-complementary: #43516b, #5d436b
- Tetradic: #436b5d, #49436b, #6b4351

## Colors that go with #656b43

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #656b43: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #656b43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #656b43, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #656b43: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #656b43 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #656b43: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #656b43: 4 real palettes, including Newsprint and Fireside, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Fireside (https://brandsweets.com/palettes/dark#fireside), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/firebrick
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #656b43, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #565b39 (7.12:1)
- On black (#000000): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #737a4d (4.62:1); AA: background → #e6e6e6 (4.5:1); AAA: text → #949d62 (7.26:1)

## Curated palettes containing it

- **Cider** (autumn, warm, elegant) — #8b3a1f, #b8862b, #5f6b3a, #faf3e6, #2e1f16 — Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature. — tool: https://brandsweets.com/palettes/new/8b3a1f-b8862b-5f6b3a-faf3e6-2e1f16 — collection: https://brandsweets.com/palettes/autumn
- **Clay & Linen** (earthy, warm, muted) — #b5654d, #8f8168, #5c6b47, #f5efe6, #2a231d — Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made. — tool: https://brandsweets.com/palettes/new/b5654d-8f8168-5c6b47-f5efe6-2a231d — collection: https://brandsweets.com/palettes/earthy

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/656b43-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#656b43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
