# #654d66

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#654d66`
- RGB: rgb(101, 77, 102)
- HSL: hsl(298, 14%, 35%)
- OKLCH: oklch(0.455 0.05 325.1)
- Relative luminance: 0.0903
- Nearest named color: Hibernation (#6f5166, Δ 2.239) — https://brandsweets.com/colors/hibernation
- Moods: cool, muted
- Page: https://brandsweets.com/colors/654d66

## Tints & shades

- Tints (toward white): #765a77, #8a698c, #99799a, #a68ba7, #b69fb7, #c3b1c4, #d0c2d1, #ded3de, #ede8ed, #fbf9fb
- Shades (toward black): #5c465d, #544054, #4b394c, #423243, #3a2c3a, #2e232f, #251d26, #1d161d, #140f14, #0c090c

## Harmonies

- Complementary: #4e664d
- Analogous: #584d66, #664d5a
- Triadic: #66654d, #4d6665
- Split-complementary: #5a664d, #4d6658
- Tetradic: #66584d, #4e664d, #4d5a66

## Colors that go with #654d66

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #654d66: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #654d66 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #654d66. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #654d66: 5 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #654d66: 6 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #654d66 in 4 real palettes, including Open House and Fireside, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #654d66 in 4 real palettes, including Console Light and Undergrowth, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #654d66: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d6b8e (4.63:1); AA: background → #c9c9c9 (4.52:1); AAA: text → #a98ea9 (7.13:1); AAA: background → #fafafa (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/654d66-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#654d66" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.