# #654b68

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#654b68`
- RGB: rgb(101, 75, 104)
- HSL: hsl(294, 16%, 35%)
- OKLCH: oklch(0.451 0.057 323)
- Relative luminance: 0.088
- Nearest named color: Grape Fizz (#64435f, Δ 2.362) — https://brandsweets.com/colors/grape-fizz
- Moods: cool, muted
- Page: https://brandsweets.com/colors/654b68

## Tints & shades

- Tints (toward white): #765879, #8a678e, #99779c, #a689a9, #b69db8, #c3afc5, #d0c1d2, #ded3df, #ede7ee, #fbf9fb
- Shades (toward black): #5c455f, #533e56, #4b384d, #423144, #3a2b3b, #2e222f, #251c26, #1d151e, #140f15, #0c090c

## Harmonies

- Complementary: #4e684b
- Analogous: #564b68, #684b5c
- Triadic: #68654b, #4b6865
- Split-complementary: #5c684b, #4b6856
- Tetradic: #68564b, #4e684b, #4b5c68

## Colors that go with #654b68

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #654b68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #654b68 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #654b68: 4 real palettes, including Dusk and Bramble, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #654b68 in 4 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #654b68: 6 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #654b68 in 4 real palettes, including Open House and Fireside, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #654b68 in 4 real palettes, including Console Light and Undergrowth, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #654b68: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d6991 (4.56:1); AA: background → #c7c7c7 (4.5:1); AAA: text → #a88cab (7:1); AAA: background → #f7f7f7 (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/654b68-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#654b68" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
