# #653d1b

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#653d1b`
- RGB: rgb(101, 61, 27)
- HSL: hsl(28, 58%, 25%)
- OKLCH: oklch(0.401 0.074 58.6)
- Relative luminance: 0.0618
- Nearest named color: Brown (#653700, Δ 2.142) — https://brandsweets.com/colors/brown-2
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/653d1b

## Tints & shades

- Tints (toward white): #814e22, #a1622b, #bd7332, #ce8546, #d69a66, #dead82, #e5bf9e, #edd2bb, #f5e7db, #fdfaf7
- Shades (toward black): #5d3819, #553316, #4d2f14, #442a12, #3c2510, #301d0d, #28190b, #201409, #180f06, #100a04

## Harmonies

- Complementary: #1b4265
- Analogous: #651b1d, #65621b
- Triadic: #1b653d, #3d1b65
- Split-complementary: #1b6562, #1b1d65
- Tetradic: #1d651b, #1b4265, #621b65

## Colors that go with #653d1b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Copper** #b87333 [pool] — Designers have shipped Copper with #653d1b: 4 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #653d1b in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #653d1b in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #653d1b: 8 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #653d1b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #653d1b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #653d1b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #653d1b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a9672d (4.66:1); AA: background → #b5b5b5 (4.58:1); AAA: text → #ce8546 (7.07:1); AAA: background → #e0e0e0 (7.11:1)

## Brands using this color

- **Domino's** — secondary #603913 (Δ 1.662) — https://brandsweets.com/colors/brands/dominos-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/653d1b-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#653d1b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.