# #653d15

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#653d15`
- RGB: rgb(101, 61, 21)
- HSL: hsl(30, 66%, 24%)
- OKLCH: oklch(0.4 0.077 61.9)
- Relative luminance: 0.0616
- Nearest named color: Brown (#653700, Δ 1.789) — https://brandsweets.com/colors/brown-2
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/653d15

## Tints & shades

- Tints (toward white): #834f1b, #a56322, #c37528, #d78a3c, #dd9c5a, #e3ad78, #eac299, #f0d4b7, #f7e8d9, #fdfaf7
- Shades (toward black): #5d3813, #553311, #4c2e10, #44290e, #3b240c, #331f0a, #2a1a09, #221407, #190f05, #110a03

## Harmonies

- Complementary: #153d66
- Analogous: #661515, #666615
- Triadic: #15663d, #3d1566
- Split-complementary: #156666, #151566
- Tetradic: #156615, #153d66, #661566

## Colors that go with #653d15

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #653d15 in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #653d15: 8 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #653d15: 4 real palettes, including Candlelight and Oatmeal, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Resort (https://brandsweets.com/palettes/light#resort), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/wheat
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #653d15 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #653d15: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #653d15: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 3 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #653d15, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #653d15: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a96623 (4.61:1); AA: background → #b5b5b5 (4.59:1); AAA: text → #d58230 (7.06:1); AAA: background → #e0e0e0 (7.13:1)

## Brands using this color

- **Domino's** — secondary #603913 (Δ 1.573) — https://brandsweets.com/colors/brands/dominos-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/653d15-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#653d15" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.