# #653b24

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#653b24`
- RGB: rgb(101, 59, 36)
- HSL: hsl(21, 47%, 27%)
- OKLCH: oklch(0.398 0.069 48.6)
- Relative luminance: 0.0602
- Nearest named color: Brunette (#664238, Δ 2.853) — https://brandsweets.com/colors/brunette
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/653b24

## Tints & shades

- Tints (toward white): #7f4a2e, #9a5a37, #b46941, #c27c56, #cd9374, #d6a88f, #e0bca9, #e9d0c3, #f3e5dd, #fcf9f8
- Shades (toward black): #5e3722, #52301e, #4b2c1b, #432718, #3c2316, #311c12, #29180f, #22140c, #160d08, #0f0905

## Harmonies

- Complementary: #244f65
- Analogous: #65242e, #655c24
- Triadic: #24653b, #3b2465
- Split-complementary: #24655c, #242e65
- Tetradic: #2e6524, #244f65, #5c2465

## Colors that go with #653b24

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #653b24 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #653b24, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #653b24: 5 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #653b24 in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #653b24 in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #653b24's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #653b24: 8 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Cream** #fffdd0 [role] — Cream is the surface #653b24 wants: a warm off-white that shares its undertone, so #653b24 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a9633d (4.54:1); AA: background → #b3b3b3 (4.54:1); AAA: text → #c88865 (7.17:1); AAA: background → #dedede (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/653b24-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#653b24" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.