# #652da4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#652da4`
- RGB: rgb(101, 45, 164)
- HSL: hsl(268, 57%, 41%)
- OKLCH: oklch(0.44 0.18 300.6)
- Relative luminance: 0.0732
- Nearest named color: rebeccapurple (#663399, Δ 2.166) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/652da4

## Tints & shades

- Tints (toward white): #7334bc, #803fca, #9057d1, #a06fd8, #b087de, #bd9be4, #cdb3ea, #ddcbf1, #eadff6, #faf7fd
- Shades (toward black): #5b2994, #532588, #4a2178, #401d68, #38195c, #2f154c, #25103c, #1b0c2c, #140920, #0a0410

## Harmonies

- Complementary: #6da42d
- Analogous: #2d31a4, #a02da4
- Triadic: #a4652d, #2da465
- Split-complementary: #a4a02d, #31a42d
- Tetradic: #a42d31, #6da42d, #2da4a0

## Colors that go with #652da4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #652da4 in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #652da4: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 5 real palettes, including FedEx's brand system and GitLab's brand system put Tomato beside #652da4, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #652da4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #652da4: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #652da4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #652da4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #652da4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #925bd2 (4.65:1); AA: background → #bdbdbd (4.53:1); AAA: text → #ad83dd (7.07:1); AAA: background → #ebebeb (7.15:1)

## Brands using this color

- **Datadog** — primary #632ca6 (Δ 0.573) — https://brandsweets.com/colors/brands/datadoghq-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/652da4-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#652da4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.