# #652be3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#652be3`
- RGB: rgb(101, 43, 227)
- HSL: hsl(259, 77%, 53%)
- OKLCH: oklch(0.495 0.249 287.6)
- Relative luminance: 0.1004
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 4.222) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/652be3

## Tints & shades

- Tints (toward white): #7641e6, #8353e9, #936aec, #a07cee, #b193f1, #bea5f3, #cebbf6, #dbcdf9, #ebe4fb, #f8f6fe
- Shades (toward black): #581cd9, #4f19c2, #4616ac, #3c1395, #351183, #2c0e6c, #230b56, #1a083f, #100529, #070212

## Harmonies

- Complementary: #a9e32b
- Analogous: #2b4de3, #c22be3
- Triadic: #e3652b, #2be365
- Split-complementary: #e3c22b, #4de32b
- Tetradic: #e32b4d, #a9e32b, #2be3c2

## Colors that go with #652be3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #652be3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #652be3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #652be3: 5 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #652be3: 4 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #652be3: 5 real palettes, including Linkedin's brand system and Dairy Queen's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #652be3 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Kraken's brand system and Discord's brand system put Midnight Blue beside #652be3, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including GitLab's brand system and Grafana Labs's brand system put Tomato beside #652be3, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6226e3 (7.23:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8658e9 (4.59:1); AA: background → #d1d1d1 (4.57:1); AAA: text → #a785ef (7.24:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/652be3-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#652be3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.