# #651d6d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#651d6d`
- RGB: rgb(101, 29, 109)
- HSL: hsl(294, 58%, 27%)
- OKLCH: oklch(0.381 0.144 323.6)
- Relative luminance: 0.0475
- Nearest named color: Elegant Purple Gown (#552367, Δ 3.52) — https://brandsweets.com/colors/elegant-purple-gown
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/651d6d

## Tints & shades

- Tints (toward white): #7f2489, #992ca5, #b333c1, #c14acf, #cc6ad7, #d686df, #e0a2e6, #e9bfee, #f3dbf5, #fcf7fd
- Shades (toward black): #5d1b65, #521859, #4b1551, #431349, #3c1140, #310e34, #290c2c, #220a24, #160618, #0f0410

## Harmonies

- Complementary: #256d1d
- Analogous: #3d1d6d, #6d1d4d
- Triadic: #6d651d, #1d6d65
- Split-complementary: #4d6d1d, #1d6d3d
- Tetradic: #6d3d1d, #256d1d, #1d4d6d

## Colors that go with #651d6d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [pool] — 4 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #651d6d, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #651d6d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #651d6d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #651d6d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #651d6d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #651d6d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #651d6d in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #651d6d: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.77:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc3acb (4.61:1); AA: background → #a8a8a8 (4.53:1); AAA: text → #cf72da (7.07:1); AAA: background → #d1d1d1 (7.05:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/651d6d-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#651d6d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.