# #6464be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6464be`
- RGB: rgb(100, 100, 190)
- HSL: hsl(240, 41%, 57%)
- OKLCH: oklch(0.547 0.137 280.9)
- Relative luminance: 0.1554
- Nearest named color: Bellflower (#5d66aa, Δ 3.461) — https://brandsweets.com/colors/bellflower
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6464be

## Tints & shades

- Tints (toward white): #7373c4, #8181ca, #9090d0, #9e9ed6, #b0b0de, #bebee4, #cdcdea, #dbdbf0, #e9e9f6, #f8f8fc
- Shades (toward black): #5252b7, #4545a5, #3e3e93, #363681, #2f2f6f, #26265a, #1e1e48, #171736, #0e0e20, #06060e

## Harmonies

- Complementary: #bebe64
- Analogous: #6491be, #9164be
- Triadic: #be6464, #64be64
- Split-complementary: #be9164, #91be64
- Tetradic: #be6491, #bebe64, #64be91

## Colors that go with #6464be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6464be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #6464be in 10 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #6464be, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6464be: 11 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #6464be: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #6464be in 15 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6464be: 7 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #6464be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4b4bb4 (7.08:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6c6cc1 (4.55:1); AA: background → #f2f2f2 (4.57:1); AAA: text → #9090d0 (7.09:1)

## Brands using this color

- **Marvel** — primary #6769bc (Δ 1.514) — https://brandsweets.com/colors/brands/marvel-com
- **Sentry** — secondary #6a5fc1 (Δ 1.588) — https://brandsweets.com/colors/brands/sentry-io

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6464be-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6464be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.