# #6447ae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6447ae`
- RGB: rgb(100, 71, 174)
- HSL: hsl(257, 42%, 48%)
- OKLCH: oklch(0.484 0.157 292.5)
- Relative luminance: 0.1027
- Nearest named color: rebeccapurple (#663399, Δ 5.305) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6447ae

## Tints & shades

- Tints (toward white): #7155b9, #8067c1, #8f79c8, #9f8bd0, #ae9dd7, #bdafde, #ccc1e6, #dbd4ed, #eae6f5, #f9f8fc
- Shades (toward black): #5c419f, #513a8d, #49347f, #3f2c6d, #36265e, #2e2150, #23193e, #1b132f, #110c1d, #08060e

## Harmonies

- Complementary: #91ae47
- Analogous: #475dae, #9847ae
- Triadic: #ae6447, #47ae64
- Split-complementary: #ae9847, #5dae47
- Tetradic: #ae475d, #91ae47, #47ae98

## Colors that go with #6447ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6447ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6447ae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #6447ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #6447ae, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6447ae: 4 real palettes, including Zillow's brand system and Fintech Trust, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6447ae in 11 real palettes, including Wells Fargo's brand system and Netflix's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #6447ae: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 15 real palettes, including Kraken's brand system and Paramount+'s brand system put Midnight Blue beside #6447ae, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6246aa (7.06:1)
- On black (#000000): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8067c1 (4.63:1); AA: background → #d1d1d1 (4.5:1); AAA: text → #9f8bd0 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6447ae-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6447ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.