# #6446aa

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6446aa`
- RGB: rgb(100, 70, 170)
- HSL: hsl(258, 42%, 47%)
- OKLCH: oklch(0.479 0.154 293.6)
- Relative luminance: 0.0999
- Nearest named color: rebeccapurple (#663399, Δ 4.78) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6446aa

## Tints & shades

- Tints (toward white): #7051b8, #7f63bf, #8e75c7, #9d88ce, #af9dd7, #bdafde, #ccc1e6, #dbd4ed, #eae6f5, #f9f8fc
- Shades (toward black): #5b409c, #51388a, #48327b, #402c6d, #37265e, #2d1f4c, #24193e, #1c132f, #110c1d, #08060e

## Harmonies

- Complementary: #8caa46
- Analogous: #465aaa, #9646aa
- Triadic: #aa6446, #46aa64
- Split-complementary: #aa9646, #5aaa46
- Tetradic: #aa465a, #8caa46, #46aa96

## Colors that go with #6446aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6446aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6446aa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #6446aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #6446aa, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6446aa: 4 real palettes, including Zillow's brand system and Fintech Trust, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6446aa in 10 real palettes, including Wells Fargo's brand system and Netflix's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6446aa: 14 real palettes, including Linkedin's brand system and General Mills's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Slack (https://brandsweets.com/colors/brands/slack-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #6446aa: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8267c1 (4.66:1); AA: background → #d1d1d1 (4.59:1); AAA: text → #a08bd0 (7.1:1); AAA: background → #ffffff (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6446aa-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6446aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.