# #643e84

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#643e84`
- RGB: rgb(100, 62, 132)
- HSL: hsl(273, 36%, 38%)
- OKLCH: oklch(0.44 0.117 307.3)
- Relative luminance: 0.0782
- Nearest named color: Lords of the Night (#664488, Δ 1.625) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/643e84

## Tints & shades

- Tints (toward white): #744899, #8452ad, #9366b7, #a27bc1, #b090cb, #bfa5d5, #cebade, #ddcee8, #ebe3f2, #faf8fc
- Shades (toward black): #5c3979, #52336c, #4a2e61, #3f2753, #372249, #301d3e, #251731, #1d1226, #120b18, #0b070e

## Harmonies

- Complementary: #5d843e
- Analogous: #423e84, #843e80
- Triadic: #84643e, #3e8464
- Split-complementary: #80843e, #3e8442
- Tetradic: #84423e, #5d843e, #3e8084

## Colors that go with #643e84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #643e84: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #643e84: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #643e84, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #643e84 in 8 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #643e84 in 5 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 6 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #643e84, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #643e84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Blue** #0000ff [pool] — 3 real palettes, including CVS's brand system and Zillow's brand system put Blue beside #643e84, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9063b6 (4.65:1); AA: background → #c2c2c2 (4.6:1); AAA: text → #ab89c8 (7.14:1); AAA: background → #f0f0f0 (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/643e84-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#643e84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.