# #641cb0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#641cb0`
- RGB: rgb(100, 28, 176)
- HSL: hsl(269, 73%, 40%)
- OKLCH: oklch(0.433 0.209 298.8)
- Relative luminance: 0.0667
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.295) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/641cb0

## Tints & shades

- Tints (toward white): #7220cb, #822bde, #8f41e1, #9e5ce6, #ae76ea, #be91ee, #cdabf2, #dac1f5, #eadcf9, #faf6fe
- Shades (toward black): #5a199f, #521792, #481480, #411273, #370f61, #2d0c4f, #250a42, #1b0831, #140623, #0a0312

## Harmonies

- Complementary: #68b01c
- Analogous: #1c1eb0, #ae1cb0
- Triadic: #b0641c, #1cb064
- Split-complementary: #b0ae1c, #1eb01c
- Tetradic: #b01c1e, #68b01c, #1cb0ae

## Colors that go with #641cb0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #641cb0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #641cb0: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #641cb0: 3 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #641cb0, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #641cb0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #641cb0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #641cb0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #641cb0 in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #974fe3 (4.54:1); AA: background → #b8b8b8 (4.53:1); AAA: text → #b37feb (7.15:1); AAA: background → #e3e3e3 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/641cb0-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#641cb0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.