# #6413cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6413cd`
- RGB: rgb(100, 19, 205)
- HSL: hsl(266, 83%, 44%)
- OKLCH: oklch(0.455 0.242 292.7)
- Relative luminance: 0.0758
- Nearest named color: Blurple (#5539cc, Δ 5.066) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6413cd

## Tints & shades

- Tints (toward white): #6f15e5, #802deb, #8e44ee, #9f60f0, #ad78f2, #bb8ff5, #ccabf7, #dac2f9, #ebdefc, #f9f6fe
- Shades (toward black): #5b11bb, #5210a8, #490e95, #3f0c83, #360a70, #2d095d, #24074b, #1b0538, #120325, #090213

## Harmonies

- Complementary: #7dcd13
- Analogous: #131fcd, #c113cd
- Triadic: #cd6413, #13cd64
- Split-complementary: #cdc113, #1fcd13
- Tetradic: #cd131f, #7dcd13, #13cdc1

## Colors that go with #6413cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6413cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 4 real palettes, including GitLab's brand system and dbt Labs's brand system put Tomato beside #6413cd, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #6413cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6413cd: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #6413cd, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6413cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 3 real palettes, including Indigo SaaS and Ink & Paper put Slate Gray beside #6413cd, as the supporting colour. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/slategray
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #6413cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #934eef (4.58:1); AA: background → #bfbfbf (4.54:1); AAA: text → #b07cf3 (7.02:1); AAA: background → #ededed (7.13:1)

## Brands using this color

- **Twitch** — secondary #5c16c5 (Δ 1.936) — https://brandsweets.com/colors/brands/twitch-tv

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6413cd-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6413cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.