# #640967

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#640967`
- RGB: rgb(100, 9, 103)
- HSL: hsl(298, 84%, 22%)
- OKLCH: oklch(0.36 0.158 326.7)
- Relative luminance: 0.0388
- Nearest named color: Cosmic Explorer (#551155, Δ 4.38) — https://brandsweets.com/colors/cosmic-explorer
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/640967

## Tints & shades

- Tints (toward white): #880c8d, #a80fae, #cd12d3, #e51eeb, #e943ef, #ed69f2, #f18af5, #f6aff8, #f9d0fb, #fef6fe
- Shades (toward black): #5b085e, #520754, #4d0750, #440646, #3b053d, #320434, #29042a, #240326, #1b021c, #120213

## Harmonies

- Complementary: #0c6709
- Analogous: #350967, #67093b
- Triadic: #676409, #096764
- Split-complementary: #3b6709, #096735
- Tetradic: #673509, #0c6709, #093b67

## Colors that go with #640967

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #640967 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #640967: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #640967: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #640967: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #640967's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #640967: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #640967 in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and Golden Hour put Tomato beside #640967, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd12d3 (4.62:1); AA: background → #a1a1a1 (4.57:1); AAA: text → #eb56f0 (7.12:1); AAA: background → #c9c9c9 (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/640967-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#640967" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
