# #64073a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#64073a`
- RGB: rgb(100, 7, 58)
- HSL: hsl(327, 87%, 21%)
- OKLCH: oklch(0.334 0.13 354.6)
- Relative luminance: 0.0317
- Nearest named color: Merguez (#650021, Δ 4.114) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/64073a

## Tints & shades

- Tints (toward white): #8a0a50, #ac0c64, #d20f7a, #ef1a8f, #f240a2, #f462b2, #f788c5, #f9aed7, #fccfe8, #fef5fa
- Shades (toward black): #5b0635, #560632, #4c052c, #430527, #3e0424, #34041e, #2b0319, #210213, #1d0211, #13010b

## Harmonies

- Complementary: #076431
- Analogous: #5f0764, #64070c
- Triadic: #3a6407, #073a64
- Split-complementary: #0c6407, #07645f
- Tetradic: #645f07, #076431, #070c64

## Colors that go with #64073a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #64073a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #64073a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Cream** #fffdd0 [role, pool] — Cream is the surface #64073a wants: a warm off-white that shares its undertone, so #64073a reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #64073a: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #64073a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #64073a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #64073a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #64073a: two real palettes: Reebok's brand system and Hershey's's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e01082 (4.57:1); AA: background → #999999 (4.51:1); AAA: text → #f45db0 (7.04:1); AAA: background → #c2c2c2 (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/64073a-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#64073a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.