# #63247a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#63247a`
- RGB: rgb(99, 36, 122)
- HSL: hsl(284, 54%, 31%)
- OKLCH: oklch(0.395 0.146 315.6)
- Relative luminance: 0.0532
- Nearest named color: Galactic Grapevine (#6b327b, Δ 3.519) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/63247a

## Tints & shades

- Tints (toward white): #792d95, #8c34ad, #a23fc6, #af5ace, #bc76d6, #c88ddd, #d5a9e5, #e2c4ed, #eedcf4, #fbf7fd
- Shades (toward black): #59216e, #531e66, #491b5a, #40174f, #391547, #30123b, #260e2f, #1d0b23, #16081b, #0d0510

## Harmonies

- Complementary: #3b7a24
- Analogous: #38247a, #7a2466
- Triadic: #7a6324, #247a63
- Split-complementary: #667a24, #247a38
- Tetradic: #7a3824, #3b7a24, #24667a

## Colors that go with #63247a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #63247a, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #63247a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #63247a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #63247a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #63247a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #63247a: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #63247a in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #63247a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a94eca (4.63:1); AA: background → #adadad (4.53:1); AAA: text → #c07dd8 (7.17:1); AAA: background → #d6d6d6 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/63247a-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#63247a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.