# #625ba4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#625ba4`
- RGB: rgb(98, 91, 164)
- HSL: hsl(246, 29%, 50%)
- OKLCH: oklch(0.512 0.113 286)
- Relative luminance: 0.1276
- Nearest named color: Passion Flower (#6f5698, Δ 2.841) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/625ba4

## Tints & shades

- Tints (toward white): #726bae, #817bb7, #8e89be, #9e99c7, #ada9d0, #bdbad9, #cdcae2, #d9d8e9, #e9e8f2, #f9f8fb
- Shades (toward black): #585194, #504a87, #474176, #3f3a69, #353159, #2b2848, #23213b, #19182b, #12101e, #08070d

## Harmonies

- Complementary: #9da45b
- Analogous: #5b78a4, #875ba4
- Triadic: #a4625b, #5ba462
- Split-complementary: #a4875b, #78a45b
- Tetradic: #a45b78, #9da45b, #5ba487

## Colors that go with #625ba4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #625ba4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #625ba4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #625ba4 in 7 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #625ba4, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #625ba4: 8 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #625ba4 in 15 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #625ba4: 5 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #625ba4: 5 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #565091 (7.11:1)
- On black (#000000): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #756eaf (4.61:1); AA: background → #e3e3e3 (4.61:1); AAA: text → #9792c3 (7.22:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/625ba4-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#625ba4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.