# #623a2d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#623a2d`
- RGB: rgb(98, 58, 45)
- HSL: hsl(15, 37%, 28%)
- OKLCH: oklch(0.393 0.061 38.8)
- Relative luminance: 0.0581
- Nearest named color: Brunette (#664238, Δ 2.559) — https://brandsweets.com/colors/brunette
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/623a2d

## Tints & shades

- Tints (toward white): #7a4938, #935743, #ab664f, #b87a65, #c48f7e, #cfa496, #dab9af, #e5cfc7, #f1e4e0, #fcf9f8
- Shades (toward black): #5b362a, #503025, #492c22, #3f251d, #38211a, #311d16, #261712, #1f130e, #150c0a, #0e0806

## Harmonies

- Complementary: #2d5562
- Analogous: #622d3a, #62552d
- Triadic: #2d623a, #3a2d62
- Split-complementary: #2d6255, #2d3a62
- Tetradic: #3a622d, #2d5562, #552d62

## Colors that go with #623a2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #623a2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #623a2d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #623a2d: 5 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #623a2d in 5 real palettes, including Dunkin''s brand system and M&M's's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #623a2d: 5 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #623a2d in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #623a2d: 4 real palettes, including Nursery and Stone, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Cream** #fffdd0 [role] — Cream is the surface #623a2d wants: a warm off-white that shares its undertone, so #623a2d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a8644d (4.59:1); AA: background → #b3b3b3 (4.63:1); AAA: text → #c08977 (7.09:1); AAA: background → #dbdbdb (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/623a2d-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#623a2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.