# #623a1d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#623a1d`
- RGB: rgb(98, 58, 29)
- HSL: hsl(25, 54%, 25%)
- OKLCH: oklch(0.391 0.071 54.8)
- Relative luminance: 0.0571
- Nearest named color: Brown (#653700, Δ 2.114) — https://brandsweets.com/colors/brown-2
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/623a1d

## Tints & shades

- Tints (toward white): #7e4a26, #9d5d2f, #b96d37, #c97f4a, #d2956a, #dba985, #e3bca1, #ebd0bc, #f4e6dc, #fdf9f7
- Shades (toward black): #5a351b, #523119, #4b2c16, #432714, #3b2312, #2f1c0e, #27170c, #1f1309, #180e07, #100905

## Harmonies

- Complementary: #1d4562
- Analogous: #621d23, #625c1d
- Triadic: #1d623a, #3a1d62
- Split-complementary: #1d625c, #1d2362
- Tetradic: #23621d, #1d4562, #5c1d62

## Colors that go with #623a1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #623a1d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #623a1d: 4 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #623a1d in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #623a1d in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #623a1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Docker (https://brandsweets.com/colors/brands/docker-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #623a1d: 8 real palettes, including Stone and Darkroom, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Sepia Mono and Bookshop put Slate Gray beside #623a1d, as the supporting colour. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/slategray
- **Cream** #fffdd0 [role] — Cream is the surface #623a1d wants: a warm off-white that shares its undertone, so #623a1d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a96432 (4.56:1); AA: background → #b0b0b0 (4.52:1); AAA: text → #cb8552 (7.02:1); AAA: background → #dbdbdb (7.08:1)

## Brands using this color

- **Domino's** — secondary #603913 (Δ 1.105) — https://brandsweets.com/colors/brands/dominos-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/623a1d-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#623a1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.