# #62316d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#62316d`
- RGB: rgb(98, 49, 109)
- HSL: hsl(289, 38%, 31%)
- OKLCH: oklch(0.403 0.111 320)
- Relative luminance: 0.059
- Nearest named color: Imperial (#602f6b, Δ 0.702) — https://brandsweets.com/colors/imperial
- Moods: cool, modern
- Page: https://brandsweets.com/colors/62316d

## Tints & shades

- Tints (toward white): #783c86, #8b469b, #a053b2, #ae6bbd, #bb84c8, #c799d1, #d4b2dc, #e2cae7, #eedff1, #fbf8fc
- Shades (toward black): #592c63, #52295b, #492451, #3f2046, #391c3f, #2f1835, #26132a, #1c0e20, #160b19, #0d060e

## Harmonies

- Complementary: #3c6d31
- Analogous: #44316d, #6d315a
- Triadic: #6d6231, #316d62
- Split-complementary: #5a6d31, #316d44
- Tetradic: #6d4431, #3c6d31, #315a6d

## Colors that go with #62316d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #62316d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #62316d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #62316d in 5 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #62316d: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #62316d: 4 real palettes, including Macaron and First Snow, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #62316d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #62316d in 3 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #62316d, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.64:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a256b3 (4.52:1); AA: background → #b3b3b3 (4.6:1); AAA: text → #bb84c8 (7.25:1); AAA: background → #dedede (7.16:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/62316d-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#62316d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.