# #620439

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#620439`
- RGB: rgb(98, 4, 57)
- HSL: hsl(326, 92%, 20%)
- OKLCH: oklch(0.327 0.13 354.1)
- Relative luminance: 0.0298
- Nearest named color: Merguez (#650021, Δ 4.123) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/620439

## Tints & shades

- Tints (toward white): #890650, #b00767, #d3097b, #f50f91, #f736a3, #f85db5, #fa85c7, #fba7d7, #fdcee9, #fff5fb
- Shades (toward black): #580434, #530331, #49032b, #450328, #3b0222, #31021d, #2c021a, #220114, #1d0111, #14010b

## Harmonies

- Complementary: #04622d
- Analogous: #5c0462, #62040a
- Triadic: #396204, #043962
- Split-complementary: #0a6204, #04625c
- Tetradic: #625c04, #04622d, #040a62

## Colors that go with #620439

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #620439's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #620439 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Cream** #fffdd0 [role, pool] — Cream is the surface #620439 wants: a warm off-white that shares its undertone, so #620439 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #620439: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #620439 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #620439: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Blue** #0000ff [pool] — Two real palettes: Tim Hortons's brand system and Sketch's brand system put Blue beside #620439, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #620439: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e10984 (4.57:1); AA: background → #999999 (4.62:1); AAA: text → #f859b3 (7.07:1); AAA: background → #bdbdbd (7:1)

## Brands using this color

- **Qatar Airways** — accent #5c0931 (Δ 1.952) — https://brandsweets.com/colors/brands/qatarairways-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/620439-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#620439" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.