# #61479a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#61479a`
- RGB: rgb(97, 71, 154)
- HSL: hsl(259, 37%, 44%)
- OKLCH: oklch(0.467 0.131 295.3)
- Relative luminance: 0.0938
- Nearest named color: Lords of the Night (#664488, Δ 3.034) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/61479a

## Tints & shades

- Tints (toward white): #6c4fab, #7d62b7, #8b73bf, #9d88c8, #ab9ad0, #b9abd8, #cbc0e2, #d9d2ea, #ebe7f4, #f9f8fc
- Shades (toward black): #58408c, #4f3a7e, #473370, #3e2d62, #352754, #2c2046, #231a38, #1a132a, #120d1c, #09060e

## Harmonies

- Complementary: #7f9a47
- Analogous: #47569a, #8a479a
- Triadic: #9a6147, #479a61
- Split-complementary: #9a8a47, #569a47
- Tetradic: #9a4756, #7f9a47, #479a8a

## Colors that go with #61479a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #61479a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #61479a, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #61479a in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #61479a: 13 real palettes, including HP's brand system and Linkedin's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 16 real palettes, including Kraken's brand system and Paramount+'s brand system put Midnight Blue beside #61479a, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #61479a in 12 real palettes, including Fivetran blue's brand system and Guinness's brand system, as the lead colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #61479a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #61479a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8269ba (4.68:1); AA: background → #cccccc (4.55:1); AAA: text → #9f8cca (7.08:1); AAA: background → #fcfcfc (7.12:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.29) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/61479a-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#61479a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.