# #613d41

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#613d41`
- RGB: rgb(97, 61, 65)
- HSL: hsl(353, 23%, 31%)
- OKLCH: oklch(0.403 0.051 12.3)
- Relative luminance: 0.0626
- Nearest named color: Eggplant (#614051, Δ 2.516) — https://brandsweets.com/colors/eggplant
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/613d41

## Tints & shades

- Tints (toward white): #774b50, #8a565c, #9f656c, #ad7b81, #ba9196, #c6a4a8, #d4babd, #e2d0d2, #ede3e4, #fbf9f9
- Shades (toward black): #58373b, #523337, #482d30, #3f272a, #382326, #2f1d20, #261819, #1c1213, #160e0f, #0d0808

## Harmonies

- Complementary: #3d615d
- Analogous: #613d53, #614b3d
- Triadic: #41613d, #3d4161
- Split-complementary: #3d614b, #3d5361
- Tetradic: #53613d, #3d615d, #4b3d61

## Colors that go with #613d41

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #613d41 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #613d41, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #613d41: 5 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #613d41 in 5 real palettes, including Dunkin''s brand system and Codecademy's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #613d41: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #613d41 in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #613d41 in 4 real palettes, including Tumblr's brand system and Audi's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/orangered
- **Cream** #fffdd0 [role] — Cream is the surface #613d41 wants: a warm off-white that shares its undertone, so #613d41 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f656c (4.55:1); AA: background → #b5b5b5 (4.55:1); AAA: text → #b68b90 (7.08:1); AAA: background → #e0e0e0 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/613d41-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#613d41" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.