# #612d67

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#612d67`
- RGB: rgb(97, 45, 103)
- HSL: hsl(294, 39%, 29%)
- OKLCH: oklch(0.392 0.111 323.4)
- Relative luminance: 0.054
- Nearest named color: Imperial (#602f6b, Δ 0.767) — https://brandsweets.com/colors/imperial
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/612d67

## Tints & shades

- Tints (toward white): #783880, #904398, #a74eb1, #b467bc, #c07fc7, #ca95d0, #d7addb, #e3c6e6, #efdff1, #fbf8fc
- Shades (toward black): #5a2a60, #502555, #4a224e, #401e43, #391a3c, #2f1632, #28132b, #1e0e20, #170b19, #0d060e

## Harmonies

- Complementary: #33672d
- Analogous: #442d67, #672d50
- Triadic: #67612d, #2d6761
- Split-complementary: #50672d, #2d6744
- Tetradic: #67442d, #33672d, #2d5067

## Colors that go with #612d67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #612d67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #612d67 in 4 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #612d67: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #612d67: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #612d67: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #612d67: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #612d67, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #612d67 in 3 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a951b3 (4.51:1); AA: background → #adadad (4.5:1); AAA: text → #c07fc7 (7.1:1); AAA: background → #d9d9d9 (7.15:1)

## Brands using this color

- **Hinge** — primary #67295f (Δ 1.879) — https://brandsweets.com/colors/brands/hinge-co

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/612d67-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#612d67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.