# #612441

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#612441`
- RGB: rgb(97, 36, 65)
- HSL: hsl(331, 46%, 26%)
- OKLCH: oklch(0.36 0.095 353.3)
- Relative luminance: 0.0418
- Nearest named color: Drops of God (#571e2f, Δ 3.804) — https://brandsweets.com/colors/drops-of-god
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/612441

## Tints & shades

- Tints (toward white): #7b2d53, #953764, #b34279, #c1578a, #cb729d, #d48caf, #dea6c1, #e9c3d6, #f3dde8, #fcf8fa
- Shades (toward black): #59213c, #521e37, #471a30, #3f172b, #381526, #301221, #290f1c, #1e0b14, #16080f, #0f060a

## Harmonies

- Complementary: #246143
- Analogous: #612460, #612524
- Triadic: #416124, #244161
- Split-complementary: #246125, #246061
- Tetradic: #606124, #246143, #252461

## Colors that go with #612441

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #612441 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #612441, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #612441: 5 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #612441 in 5 real palettes, including Burger King's brand system and M&M's's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #612441: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #612441 in 4 real palettes, including Docker's brand system and Rotten Tomatoes's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #612441: 5 real palettes, including Stone and Resort, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #612441: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd4c83 (4.53:1); AA: background → #a3a3a3 (4.53:1); AAA: text → #cf7da4 (7.12:1); AAA: background → #cccccc (7.12:1)

## Brands using this color

- **Mailchimp** — accent #692340 (Δ 1.704) — https://brandsweets.com/colors/brands/mailchimp-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/612441-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#612441" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.