# #611aef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#611aef`
- RGB: rgb(97, 26, 239)
- HSL: hsl(260, 87%, 52%)
- OKLCH: oklch(0.491 0.272 285.4)
- Relative luminance: 0.0951
- Nearest named color: Electric Indigo (#6600ff, Δ 2.543) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/611aef

## Tints & shades

- Tints (toward white): #7232f1, #7f45f2, #8f5df4, #9c70f5, #ad88f7, #bda0f8, #cab3fa, #dbcbfb, #e8defd, #f8f5fe
- Shades (toward black): #5510e0, #4c0ec8, #450db5, #3c0b9d, #330986, #2a086e, #210656, #190543, #10032b, #070113

## Harmonies

- Complementary: #a8ef1a
- Analogous: #1a3eef, #cc1aef
- Triadic: #ef611a, #1aef61
- Split-complementary: #efcc1a, #3eef1a
- Tetradic: #ef1a3e, #a8ef1a, #1aefcc

## Colors that go with #611aef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #611aef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #611aef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #611aef: 6 real palettes, including Zillow's brand system and Oreo's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #611aef: 4 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #611aef: 4 real palettes, including Pixar's brand system and Linkedin's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Penpot's brand system put Midnight Blue beside #611aef, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #611aef in 4 real palettes, including Prepare your taste buds...'s brand system and Clerk's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/orangered
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #611aef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8953f3 (4.6:1); AA: background → #cccccc (4.51:1); AAA: text → #a983f6 (7.26:1); AAA: background → #fcfcfc (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/611aef-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#611aef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.