# #610ef1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#610ef1`
- RGB: rgb(97, 14, 241)
- HSL: hsl(262, 89%, 50%)
- OKLCH: oklch(0.488 0.278 285.5)
- Relative luminance: 0.0921
- Nearest named color: Electric Indigo (#6600ff, Δ 2.245) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/610ef1

## Tints & shades

- Tints (toward white): #7126f2, #813ef4, #8d51f5, #9d6af6, #ad82f8, #bd9af9, #cdb2fb, #d9c5fc, #e9ddfd, #f9f5fe
- Shades (toward black): #580dd9, #500cc6, #460aae, #3e099a, #350882, #2b066a, #230557, #19043f, #12032b, #080113

## Harmonies

- Complementary: #9ef10e
- Analogous: #0e2cf1, #d30ef1
- Triadic: #f1610e, #0ef161
- Split-complementary: #f1d30e, #2cf10e
- Tetradic: #f10e2c, #9ef10e, #0ef1d3

## Colors that go with #610ef1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #610ef1's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #610ef1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #610ef1: 4 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #610ef1: 4 real palettes, including Pixar's brand system and Linkedin's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #610ef1 in 4 real palettes, including Prepare your taste buds...'s brand system and Clerk's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #610ef1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #610ef1: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #610ef1 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d51f5 (4.63:1); AA: background → #cccccc (4.6:1); AAA: text → #ad82f8 (7.33:1); AAA: background → #fafafa (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/610ef1-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#610ef1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.