# #610490

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#610490`
- RGB: rgb(97, 4, 144)
- HSL: hsl(280, 95%, 29%)
- OKLCH: oklch(0.386 0.194 308.3)
- Relative luminance: 0.0464
- Nearest named color: Extraviolet (#661188, Δ 2.129) — https://brandsweets.com/colors/extraviolet
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/610490

## Tints & shades

- Tints (toward white): #7905b3, #9005d6, #a806f9, #b429fa, #c04cfa, #cb6afb, #d78dfc, #e3affd, #efd2fe, #fcf5ff
- Shades (toward black): #5b0386, #510377, #4a036d, #40025e, #390255, #2f0246, #28023c, #1e012d, #180123, #0d0114

## Harmonies

- Complementary: #339004
- Analogous: #1b0490, #900479
- Triadic: #906104, #049061
- Split-complementary: #799004, #04901b
- Tetradic: #901b04, #339004, #047990

## Colors that go with #610490

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #610490 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #610490: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #610490: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #610490: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #610490 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #610490 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #610490: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #610490's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.89:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b224f9 (4.51:1); AA: background → #a8a8a8 (4.58:1); AAA: text → #cc6ffb (7.23:1); AAA: background → #d1d1d1 (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/610490-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#610490" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.