# #604a96

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#604a96`
- RGB: rgb(96, 74, 150)
- HSL: hsl(257, 34%, 44%)
- OKLCH: oklch(0.469 0.12 294.7)
- Relative luminance: 0.0959
- Nearest named color: Lords of the Night (#664488, Δ 2.672) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, muted
- Page: https://brandsweets.com/colors/604a96

## Tints & shades

- Tints (toward white): #6b52a7, #7b65b3, #8a76bc, #9c8bc6, #aa9cce, #b9add7, #cac1e1, #d9d3e9, #ebe7f3, #f9f8fc
- Shades (toward black): #574389, #4e3d7b, #46366d, #3d2f60, #342852, #2b2244, #231b37, #1a1429, #110d1b, #09070e

## Harmonies

- Complementary: #81964a
- Analogous: #4a5b96, #864a96
- Triadic: #96604a, #4a9660
- Split-complementary: #96864a, #5b964a
- Tetradic: #964a5b, #81964a, #4a9686

## Colors that go with #604a96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #604a96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #604a96: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #604a96's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Discover (https://brandsweets.com/colors/brands/discover-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #604a96, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #604a96 in 9 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #604a96: 12 real palettes, including HP's brand system and General Mills's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 17 real palettes, including FIFA's brand system and First Snow put Midnight Blue beside #604a96, as the lead colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #604a96 in 12 real palettes, including Fivetran blue's brand system and Stripe's brand system, as the lead colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Stripe (https://brandsweets.com/colors/brands/stripe), Guinness (https://brandsweets.com/colors/brands/guinness-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.2:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e69b5 (4.57:1); AA: background → #cfcfcf (4.62:1); AAA: text → #9e8ec7 (7.15:1); AAA: background → #fcfcfc (7.02:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.81) — https://brandsweets.com/colors/brands/wellsfargo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/604a96-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#604a96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.