# #604a73

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#604a73`
- RGB: rgb(96, 74, 115)
- HSL: hsl(272, 22%, 37%)
- OKLCH: oklch(0.449 0.07 308.3)
- Relative luminance: 0.0862
- Nearest named color: Drifting Violet (#5b4276, Δ 2.669) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/604a73

## Tints & shades

- Tints (toward white): #6f5686, #7f6198, #8e73a5, #9d86b1, #af9bbf, #beaecb, #cdc1d7, #dcd3e3, #ebe6ef, #faf9fb
- Shades (toward black): #58446a, #4e3c5d, #463654, #3e304b, #362a41, #2c2235, #241c2c, #1c1622, #120e16, #0a080c

## Harmonies

- Complementary: #5d734a
- Analogous: #4b4a73, #734a72
- Triadic: #73604a, #4a7360
- Split-complementary: #72734a, #4a734b
- Tetradic: #734b4a, #5d734a, #4a7273

## Colors that go with #604a73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #604a73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #604a73 in 4 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #604a73: 8 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #604a73 in 4 real palettes, including Console Light and Fintech Trust, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #604a73, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #604a73: 4 real palettes, including First Snow and Nursery, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #604a73 in 8 real palettes, including Console Light and Stripe's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #604a73: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #866aa0 (4.58:1); AA: background → #c7c7c7 (4.56:1); AAA: text → #a58fb7 (7.21:1); AAA: background → #f5f5f5 (7.07:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/604a73-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#604a73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.