# #60489d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#60489d`
- RGB: rgb(96, 72, 157)
- HSL: hsl(257, 37%, 45%)
- OKLCH: oklch(0.47 0.133 293.7)
- Relative luminance: 0.0956
- Nearest named color: Lords of the Night (#664488, Δ 3.553) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/60489d

## Tints & shades

- Tints (toward white): #6b50af, #7d65b8, #8c77c0, #9a88c8, #ac9dd2, #bbafda, #cac0e2, #d9d2ea, #eae7f4, #f9f8fc
- Shades (toward black): #58428f, #4f3b81, #473573, #3e2f65, #362857, #2b2046, #221a38, #1a132a, #110d1c, #09060e

## Harmonies

- Complementary: #859d48
- Analogous: #485b9d, #8b489d
- Triadic: #9d6048, #489d60
- Split-complementary: #9d8b48, #5b9d48
- Tetradic: #9d485b, #859d48, #489d8b

## Colors that go with #60489d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #60489d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #60489d, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #60489d in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #60489d: 12 real palettes, including HP's brand system and Linkedin's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #60489d: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 17 real palettes, including Kraken's brand system and Paramount+'s brand system put Midnight Blue beside #60489d, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #60489d in 4 real palettes, including Walgreens's brand system and L'Oréal's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/red
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #60489d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.21:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8069ba (4.65:1); AA: background → #cfcfcf (4.63:1); AAA: text → #9d8cca (7.04:1); AAA: background → #fcfcfc (7.03:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.231) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/60489d-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#60489d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.