# #604691

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#604691`
- RGB: rgb(96, 70, 145)
- HSL: hsl(261, 35%, 42%)
- OKLCH: oklch(0.458 0.12 297.5)
- Relative luminance: 0.0891
- Nearest named color: Lords of the Night (#664488, Δ 1.803) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/604691

## Tints & shades

- Tints (toward white): #6e50a5, #7b5db1, #8b72bb, #9a83c3, #aa98cd, #bbacd7, #c9bee0, #dad2e9, #e8e3f2, #f9f8fc
- Shades (toward black): #573f83, #4e3875, #47336b, #3e2d5d, #34264f, #2b1f41, #221934, #1b1429, #120d1c, #09070e

## Harmonies

- Complementary: #769146
- Analogous: #465191, #854691
- Triadic: #916046, #469160
- Split-complementary: #918546, #519146
- Tetradic: #914651, #769146, #469185

## Colors that go with #604691

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #604691: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Amazon (https://brandsweets.com/colors/brands/amazon-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #604691's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Tesco's brand system and Pixar's brand system put Blue beside #604691, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #604691 in 9 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #604691: 14 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 16 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #604691, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #604691 in 10 real palettes, including Fivetran blue's brand system and Stripe's brand system, as the lead colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #604691: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8368b6 (4.62:1); AA: background → #c9c9c9 (4.56:1); AAA: text → #a28dc8 (7.18:1); AAA: background → #f7f7f7 (7.05:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.945) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/604691-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#604691" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.