# #601547

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#601547`
- RGB: rgb(96, 21, 71)
- HSL: hsl(320, 64%, 23%)
- OKLCH: oklch(0.342 0.12 344.5)
- Relative luminance: 0.0348
- Nearest named color: Cosmic Explorer (#551155, Δ 3.966) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/601547

## Tints & shades

- Tints (toward white): #821c60, #9f2376, #c02a8e, #d43aa1, #db5cb1, #e279bf, #e99bcf, #efb8dd, #f7d9ed, #fdf7fb
- Shades (toward black): #581341, #4f113b, #471035, #3f0e2e, #3b0d2b, #320b25, #2a091f, #210719, #190613, #11040c

## Harmonies

- Complementary: #15602e
- Analogous: #541560, #601522
- Triadic: #476015, #154760
- Split-complementary: #226015, #156054
- Tetradic: #605415, #15602e, #152260

## Colors that go with #601547

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #601547's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #601547 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #601547, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cream** #fffdd0 [role, pool] — Cream is the surface #601547 wants: a warm off-white that shares its undertone, so #601547 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #601547: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #601547: 3 real palettes, including Macaron and Sorbet, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #601547: 3 real palettes, including Candlelight and Sorbet, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Sorbet (https://brandsweets.com/palettes/light#sorbet), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/wheat
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #601547: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d12e9b (4.58:1); AA: background → #9c9c9c (4.51:1); AAA: text → #df6db9 (7.03:1); AAA: background → #c4c4c4 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/601547-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#601547" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.