# #601543

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#601543`
- RGB: rgb(96, 21, 67)
- HSL: hsl(323, 64%, 23%)
- OKLCH: oklch(0.34 0.118 347.6)
- Relative luminance: 0.0343
- Nearest named color: Cosmic Explorer (#551155, Δ 4.526) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/601543

## Tints & shades

- Tints (toward white): #821c5b, #9f236f, #c02a87, #d43a99, #db5caa, #e279ba, #e99bcb, #efb8da, #f7d9eb, #fdf7fb
- Shades (toward black): #58133e, #4f1138, #471032, #3f0e2c, #3b0d29, #320b23, #2a091d, #210717, #190612, #11040c

## Harmonies

- Complementary: #156032
- Analogous: #571560, #60151e
- Triadic: #436015, #154360
- Split-complementary: #1e6015, #156057
- Tetradic: #605715, #156032, #151e60

## Colors that go with #601543

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #601543's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #601543 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #601543, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cream** #fffdd0 [role, pool] — Cream is the surface #601543 wants: a warm off-white that shares its undertone, so #601543 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #601543: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #601543: 3 real palettes, including Macaron and Sorbet, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #601543: 3 real palettes, including Candlelight and Resort, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Resort (https://brandsweets.com/palettes/light#resort), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/wheat
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #601543: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d12e93 (4.52:1); AA: background → #9c9c9c (4.54:1); AAA: text → #e071b5 (7.2:1); AAA: background → #c4c4c4 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/601543-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#601543" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.