# #60098b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#60098b`
- RGB: rgb(96, 9, 139)
- HSL: hsl(280, 88%, 29%)
- OKLCH: oklch(0.382 0.187 309.3)
- Relative luminance: 0.0455
- Nearest named color: Extraviolet (#661188, Δ 1.691) — https://brandsweets.com/colors/extraviolet
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/60098b

## Tints & shades

- Tints (toward white): #770bad, #8e0dce, #a50ff0, #b231f2, #be52f4, #c96ff6, #d691f8, #e2b2fa, #efd4fc, #fbf5fe
- Shades (toward black): #590881, #4f0773, #490769, #3f065b, #380551, #2e0443, #28043a, #1e032b, #170222, #0d0113

## Harmonies

- Complementary: #348b09
- Analogous: #1f098b, #8b0975
- Triadic: #8b6009, #098b60
- Split-complementary: #758b09, #098b1f
- Tetradic: #8b1f09, #348b09, #09758b

## Colors that go with #60098b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #60098b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #60098b: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #60098b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #60098b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #60098b in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #60098b in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #60098b: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and dbt Labs's brand system put Tomato beside #60098b, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b231f2 (4.61:1); AA: background → #a6a6a6 (4.52:1); AAA: text → #c96ff6 (7.09:1); AAA: background → #cfcfcf (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/60098b-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#60098b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.