# #5f68bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f68bf`
- RGB: rgb(95, 104, 191)
- HSL: hsl(234, 43%, 56%)
- OKLCH: oklch(0.552 0.134 276.6)
- Relative luminance: 0.161
- Nearest named color: Loch Ness (#5f6db0, Δ 2.938) — https://brandsweets.com/colors/loch-ness
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5f68bf

## Tints & shades

- Tints (toward white): #6d76c5, #7c84cb, #8e95d2, #9da2d8, #abb0de, #babee3, #c8cce9, #dbddf0, #e9eaf6, #f8f8fc
- Shades (toward black): #4c57b8, #434da8, #3a4392, #333b80, #2c326d, #242a5b, #1d2149, #141733, #0d0f21, #06070f

## Harmonies

- Complementary: #bfb55f
- Analogous: #5f98bf, #855fbf
- Triadic: #bf5f68, #68bf5f
- Split-complementary: #bf855f, #98bf5f
- Tetradic: #bf5f98, #bfb55f, #5fbf85

## Colors that go with #5f68bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f68bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #5f68bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #5f68bf in 10 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #5f68bf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5f68bf: 11 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5f68bf: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #5f68bf in 16 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #5f68bf: 7 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #444fab (7.11:1)
- On black (#000000): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #666fc2 (4.62:1); AA: background → #f5f5f5 (4.57:1); AAA: text → #8a91d0 (7.04:1)

## Brands using this color

- **Marvel** — primary #6769bc (Δ 1.287) — https://brandsweets.com/colors/brands/marvel-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f68bf-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f68bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.